Social Media Management

Paid Ad Management

Social media was once the mechanism to get seen and heard by your fans and non-fans alike without paying. The world has changed as social media companies are publically traded and need to show a profit. Like your business, social media companies are also a business. They use ad revenue to grow their free offerings to your fans.

Paid ads for your business provide targeted and trackable ads. Unlike billboards, newspapers, or the radio, which are great ways to market, you can track who is seeing your ads as well as who is engaging with them.

• Creation of the ad campaign(s)
• Creation of custom graphics & engaging text
• Setting the proper ad expenditure
• Selecting the desired audience to be reached
• Reporting & analysis

Scheduling, Posting & Increase Engagement

If you've ever looked at when you are on social media, you will notice that it changes. During colder months, and when you have less daylight, you will typically see your time on social media increases. When weather conditions change, or about to, your time online will vary. We look at the upcoming local trends, events, and weather based on the location of your business and conditions from previous years. We look and analyze this information to determine the optimal times to engage with your ideal customers.

By utilizing analytics, we provide you a better chance of reaching your audience organically (without ads) as possible. When we use analytics with highly targeted paid ads, we can provide you with the highest level of increased engagement possible.

Reputation Management

Your business lives on its reputation. With our search engine optimization (SEO), we provide reputation management on the search engines. With our social media reputation management, we:

• Monitor the social media channels for mentions of your business
• Make sure they are positive and reply to them
• Reply to all positive and negative comments
• Work on removing the negative comments from the social media platform