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Small Business Improvement Plans

Maintaining a website can become costly, take you away from running your business, and increase as your small business grows. With a business improvement plan the costs can be controlled and don't increase (price locked for life). We price lock you so you can easily budget for your business. You get best-in-class service and a dedicated team of professionals from graphic designers, content writers, customer service, and software developers in one place (we do not outsource). You never have to worry about someone going on vacation as every account has a primary and secondary contact and both cannot go on vacation at the same time. You can focus on what you do best; your business. Your employees can work on growing your business and doing their daily tasks.

General & Pricing Information

      Most Popular
Description Website Only Marketing Starter Complete Marketing
Setup & Build $2,500 $795 $795
Annual Cost (after first year) $360/year    
Monthly Cost (once "Go Live" happens)   $245/month $395/month
Initial Pages 10 10 10
   Additional Pages (over 10) $65/each $65/each $65/each
SEO (additional locations) (optional)   $30/each/month $30/each/month
Cost for additional social channels     $150/each/month
Exclusivity Radius * 0-mile 2-mile 4-mile

Exclusivity Notes

  • All business plan customers have a radius where we will not take clients within the same industry as you are (e.g. your competitors). Example: If you are a heating/air conditioning (HVAC) company we will not take any within the given radius. If you are an Italian restaurant you will be the only one in that radius.
  • If you are a non-plan customer we may take on multiple businesses within the same industry.
  • We do this as many of our clients we do advertising for and it would be unfair and unethical to have our clients bidding against each other. We want to make certain what we provide is fair and adheres to our company policy of honesty.
  • It is possible, and we have several clients, that request a larger range. This would fall into our custom plan.

Support Team Information

      Most Popular
Description Website Only Marketing Starter Complete Marketing
Dedicated primary & secondary team
   Email Support
   In-Person (at our office)
   Phone Support (9am - 5pm Central)
Project Manager ****  

Overall Core Features

      Most Popular
Description Website Only Marketing Starter Complete Marketing
Responsive Mobile Design
Custom Design (Not Templated)
Slideshows
Number of Slideshows
Photo Gallery
Number of Photo Galleries
Google Map Integration
Content Management System (CMS)
Google Analytics
Custom Built Forms
Newsletter Signup Form
Testimonials
eCommerce ***
Online Payment Form
Content Writing
   Blog articles (per year) 2 4 12
   Can swap blog articles for Paid Ads    
Marketing/Update Hours 1 2 3

Graphic Design Features

      Most Popular
Description Website Only Marketing Starter Complete Marketing
Logo Design
Brand Standards Creation
Marketing Plan    
Stock Photography 10 15 25
Monthly Graphic Design Time **   1/2-hour 1-hour

Other Features

      Most Popular
Description Website Only Marketing Starter Complete Marketing
Lead Pages Lead Generation 1 1 4
Private & Secure Customer Support Portal
FREE Website Redesign every 24 Months  
Prior to "Go Live" Training

Paid Ads / Pay Per Click (PPC)

      Most Popular
Description Website Only Marketing Starter Complete Marketing
Bing    
Google    
Facebook / Instagram    
LinkedIn    
Minimum Budget     No Minimum Limit
Maximum Budget     No Maximum Limit
Monthly Reports    

Search Engine Optimization (SEO) Features

      Most Popular
Description Website Only Marketing Starter Complete Marketing
Initial Submission
YEXT Professional Local SEO in 40+ Directories  
Monthly Reports  
Keywords / Keyword Phrases   15 20
Broken Link Checking & Repair within your site  
Image alternate text optimization  
Image sizing optimization  
On-Page Optimization  
Manual Submission to Google, Bing, and Yahoo!  
Proper Structured META Data for your Industry  
Site Map & Robots.txt  

Social Media Features

      Most Popular
Description Website Only Marketing Starter Complete Marketing
Social Platforms (starts with)     1
Posts (avg. per week)     3
Monthly Newsletter    
Monthly unique content creation    
Replying & answering fans    
Page Setup / Verification of Page    
Monthly cover page updates    
Content aggregation from credible & non-competitor sources    
Emergency Posts to your social networks    
Page verification    
SPAM Monitoring    
Stock Video     *

Social Media Notes

  • Optionally add Stock Video for $30/each. We will create a social media timeline video at 1280x720 resolution and a Facebook cover video. These created videos you own, can also be used on your website, Facebook, Instagram, YouTube, LinkedIn, and more.

Review & Reputation Management Features

      Most Popular
Description Website Only Marketing Starter Complete Marketing
Collect reviews via customized "review funnel" landing pages and widgets  
Embed review collection widgets on business websites, social pages, etc.  
Mobile-optimized customer experience through the funnel  
Generate reviews on target major, local and industry sites  
Segment positive vs. negative feedback to pre-empt negative reviews  
Guide customers with clear instructions and conversion triggers for 100s of sites  
Engage customers with coupons and offers  
Customize email and text message campaigns, templates, timing and sequence  
Automate sending, follow-up, removal and de-duplication of campaign recipients  
Measure performance with open, click and conversion tracking  
Collect reviews on-location with compliant “kiosk mode”  
Monitoring of major, minor and industry-specific review sites for new reviews  
Get review alerts or send to clients or staff based on custom criteria  
Monthly report of all reviews received  
Auto-share positive reviews (including images) to social media profiles  
Stream your latest and greatest reviews to your website  
SEO-friendly rich-snippet/schema markup for reviews and aggregate rating  

Web & Email Hosting Features

      Most Popular
Description Website Only Marketing Starter Complete Marketing
Website hosting
TLS/SSL certificate (Green padlock)
Enterprise class firewall security
24x7 Server Monitoring
24x7 Website Monitoring  
Malware detection and removal  
Intrusion detection & blocking
ADA 508 compliance
Annual domain registration paid (if we have access)  
Sendgrid Email
Website Performance Optimization
Image Delivery Optimization
Priority Support
Content Delivery Network (CDN)
Daily backups
HIPPA compliant email hosting
Email addresses (starts with) 50 50 50
Unlimited Email Aliases / Distribution Lists

Customer Relationship Management (CRM) Features *

      Most Popular
Description Website Only Marketing Starter Complete Marketing
Accounts
   Leads
Contacts
Downloads (Everyone or Private)
Private Customer Portal
Tasks
Users

Key

= Unlimited
= Yes

* CRM features require use of the JM2 content management system (CMS)
** Hours for the "Graphic Design / Content / Development (per Month)" above will accumulate up to 12 months.
*** Number of eCommerce products will determine the price. We start all out with 25 to begin with.
**** Project Manager time per month (1/2-hour Marketing Starter, 1-hour Complete Marketing)

Add On Services

  • More Hours - Our regular business hours are 8am - 5pm Monday through Friday (Central Time). Often businesses don't work the "typical" set of hours. We can extend your plan to offer more hours to help your business grow. The amounts below also cover holidays and are 24x7x365. All of the prices below are added to your Complete Marketing plan above:
    • Additional Weekday pricing
      • 8am-5pm Support - Included in core plan
      • 5pm - 11pm - Add $156
      • 11pm - 8am - Add $273
    • Additional Weekend pricing
      • 8am-5pm Support - Add $234
      • 5pm-11pm Support - Add $156
      • 11pm-8am Support - Add $273
  • More Writing - Sometimes you need more writing than what we provide in our core marketing packages. For those that want more we have the following:
    • 1-5 articles (each) - $97.50
    • 6-9 articles (each) - $81.25
    • 10+ articles (each) - Call

Business Improvement Plans

We call our plans Business Improvement Plans as every business improvement plan customer that communicates and works with us achieves growth. We have spent over five years tweaking and modifying our plans for small business growth.

If features are added to a plan you get them with no price increase. If a feature is removed you still maintain that feature as you get grandfathered into having it.

Unlike other companies with introductory pricing our plans are unique to our industry that once you sign on for any plan you are price locked on that plan until you change plans. This means that as our prices increase your price doesn't change. This is our way of thanking you for being a loyal customer.

Add On Features

Every plan can be customized for your unique needs. Other options that are available and can be added to any business improvement plan are listed below.

  • Additional social media sites
    • For those that we monitor Facebook we will also do the same for Instagram as one social media channel rather than two
  • Content writing
    • Blog article writing
    • Website content writing
  • Graphic design time
    • Business cards
    • Flyers
    • Folders
    • Logo creation
    • Mailers (bulk mail)
    • Post cards
    • Posters
    • Branding & Marketing packages
  • Photography
    • Corporate event photography
    • Headshots for marketing materials, website, LinkedIn, and other advertising
  • Videography
    • Video creation
    • Live video to Facebook or YouTube
    • Drone video & photography
  • Lead generation
  • Software development time
    • Mobile applications
    • Web based applications
    • Windows desktop applications
  • More time can always be added to any of the time based items
  • Online chat with heat analytics
    • Online chat that JM2 monitors
  • Promotional, Event, and Newsletter Email Marketing
  • Chat Bots for social media
  • Mass Text Messaging
  • Google Ads (formally Google AdWords), Bing Ads, LinkedIn Ads, Social Ads, & other paid internet advertising platforms
    • Ad Platforms
      • Bing Ads
      • Facebook / Instagram Ads
      • Google Ads
      • LinkedIn
      • Digital Billboards
    • We recommend being on a Complete Marketing as costs are less this way and allows us to streamline your web and social experiences to align with your marketing plan
    • No limit to your spending budget
    • Strictly to small business (50-employees or less)
    • Covers
      • Keyword analysis and planning
      • Campaign setup
      • Execution
      • Reporting & analysis
  • Additional project coordinator time
  • Detailed billing
    • All activities logged as tasks within the system
    • Availability real-time using customer portal
    • Email sent monthly

Anyone can create you the "best website". What separates Business YETI is our websites, eCommerce, search engine optimization, digital marketing, social media, graphic design, software developers, and reputation management work collaboratively to convert and help your small businesses grow without breaking the bank.

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