Paid advertising is known as Pay Per Click or as it's often referred to as PPC. Paid ads are a good fit for almost any type of business. If you are expanding into a new area, paid ads will get you immediately noticed while you build your organic strategy. We believe paid ads should be done to kickstart campaigns but should not be your primary marketing focus. We strongly believe that if you have a content strategy, you can reduce the requirement for paid ads (you'll still need some). You can target your audience based on defined criteria and detail that is not possible with organic search.
Results for ad spend, CPC and CTR performance will vary. Below are the current numbers that we are presently seeing with our customers.