Paid Ads and PPC Advertising

Paid advertising is known as Pay Per Click or as it's often referred to as PPC. Paid ads are a good fit for almost any type of business. If you are expanding into a new area, paid ads will get you immediately noticed while you build your organic strategy. We believe paid ads should be done to kickstart campaigns but should not be your primary marketing focus. We strongly believe that if you have a content strategy, you can reduce the requirement for paid ads (you'll still need some). You can target your audience based on defined criteria and detail that is not possible with organic search.

Pay-Per-Click Features

  • Dedicated account specialists assigned to your business
  • Daily campaign performance monitoring
  • Monthly keyword reports emailed to you
  • Reporting across Google, Bing, & Facebook
  • Monthly ROI (Return On Investment) meetings
  • Google Ads
  • Google Display Ads
  • Facebook/Instagram Ads
  • Bing Ads
  • Paid Ads graphic design
  • Campaign setup
  • Ad optimization for desktop, tablet & mobile (website or mobile app)
  • Re-targeting campaigns (target search engine users on Facebook (or vice-versa))
  • Performance tracking
  • Budget tracking
  • PPC Search Campaign Strategy that aligns with your business objectives
  • Keyword research and selection based on your business needs

Quick Paid Ad Statistics

Results for ad spend, CPC and CTR performance will vary. Below are the current numbers that we are presently seeing with our customers.

Average Paid Months
Paid Ad Clients
Avg. Cost Per Click (CPC) Decrease
Avg. Ad Click Through Rate (CTR) Increase
Google Advertising
Bing Advertising
Facebook Advertising
Instagram Advertising
LinkedIn Advertising