Compelling storytelling will bring your audience quickly into your world, drive them into a sales funnel, convert from them from being browsers to customers, and will help move you up on the search engines.
From the time the type hits the electronic paper, your headline calls to action what is going to come on your landing pages. Compelling copy is necessary across all platforms that your company engages in to convey a brand personality that connects with your target audience and brings out the character of your company.
People prefer companies that have personality, culture, and have a human voice in their writing that is consistent across every page. Business-to-consumer (B2C) or business-to-business (B2B) you need to develop and maintain a consistent brand voice across all facets of your marketing strategy. It is essential to building long-lasting relationships that will maximize customer lifetime value.
It's not enough to "assume" or guess about your general demographic and hope that your sales pitch will convert them into paying customers. You need to perform proper research into your niche audience. A persona needs to be created and tested against all pages that have content. By connecting to each of these personas, you can specifically address their expectations. With an effective copywriting strategy, you will speed up the conversion process.
The wording and style of a newspaper should not be identical to that of a website or social media post. When a potential customer comes to your website, each one is at a different phase in the conversion funnel process. When they come to your website, they will want to interact with your brand differently. Copy across your digital channels must retain a common theme and a consistent voice. You need to exhibit versatility to take advantage of each unique digital platform and each level in the sales and education process.
Organic traffic from search engines is still the most effective and cost-effective way to generate leads for your business. Optimized content written for your reader but also the search engines will leapfrog you over your competitors. This writing should read without being flooded with keyword stuffing or other "tricks" to try and manipulate the search engines. Your website should help every person in the conversion process, and that will get your website ranking appropriately for what you want. By producing valuable content that will garner links from sites with high domain authorities, your website should see an increase in traffic volume and more qualified leads.
The last place businesses want to lose potential customers is at a user's point of entry into their business's sales funnel. Whether a user lands on the home page or any other page, you need to start them into your sales funnel. Someone coming to your business can reach into it from any page. The homepage is the most popular landing page, but all your pages are genuinely landing pages.
Your sales process needs to:
Landing page copy can be the determining factor between a successful conversion and a lost potential sale.
With writers that are trained in journalism and subject matter experts in industry we offer articles for:
Writing just for the sake of writing will not help your business grow. We work with you to tell your story in a way that matches your company branding and marketing strategy. In addition, every article we write goes through the following process.