Business YETI When it comes to marketing your business you need to be memorable, unique, and professional while also being bold, standing out, and constantly being agile to changing market conditions. en-us SEO Basics: Title Tags We all see the descriptions in the tabs of our favorite browser. These are title tags and are an essential part of your on-site page SEO (Search Engine Optimization). Often believed to be a beginner SEO technique, these tags are crucial to your optimization and being found. They need to be well thought out and updated to meet the needs of those visiting your site. Converting Browsers to Buyers with Web Standards We all want to change the world and improve it into what we feel is 'best.' Since the mid-1990's the internet has gone through several transformations: some good, some bad. Today's highly refined design works for 99.9% of all situations, and trying to be unique is not going to help your business grow. Google Limits Google My Business Google has started a new era in helping businesses large and small protect their online reputation. Their latest update has temporarily limited the functionality of Google My Business or GMB. These changes are designed to help your business rather than hurt. Business Owners and PB&J As I sit at a Starbucks a distance from home, a person named Phil is sitting next to me eating a Peanut Butter and Jelly Sandwich. He starts up a conversation while he is eating, stating he is traveling through the area and owns a paving business in Lombard, Illinois. He's on the road actively looking for bad consumer driveways to make money. Crafting the Perfect Blog Article When it comes to getting found, telling your story, and all-around adding to the bottom line, you need to write consistently for your audience. It would be best if you answer the question and not just write to write. Write multiple articles for your website with new ones posted consistently. You write dozens, even hundreds of blog articles to get your information out there. Press Release Information Press releases can produce major benefits to a business for marketing even when they do not reach major media outlets. You will find both free and paid press release outlets that can help promote your press release. Utilizing both is a key that we always use to gain the largest buzz for our clients. With paid advertising you can feel more confident your PR will reach more people and appear in leading publications. Getting your good word out to news organizations is never an easy business and getting a journalist to write about you is never easy. Without a press release they certainly will not know and with one you stand a better chance of being heard. Web Header Status Codes Every page you look at on the internet that works comes with a code of 200 (Success). But what are all the codes when you don't get a successful message. The list below is all of the currently known codes used on the internet today. Ten Techniques to Grow on Social Media It's time to learn from the past, move forward, and start increasing your engagement and adding to your bottom line with these ten steps (you can always watch the video!) Educating America Series - The Brief Many don't talk politics, not because they don't have something to say or have an opinion. Many don't speak as it's a taboo subject. Some don't fully understand the entire process. I know for myself it is a little bit of each. I want to be an informed American, and I believe others do as well. Copywriting Equals Money Copywriting is all about closing the sale. You use words to convince someone to purchase your product. Imagine you have an article that sells one in a hundred people that makes you a hundred dollars. You modify just the title or a few words to convince someone to buy and move that to two in a hundred. What you've done is doubled your revenue to two hundred dollars. The power of the written word has the potential to add value, educate, inform, and drive revenue to your bottom line.