If you are not investing in your business, how do you expect it to grow?
   

Digital Marketing Foundation Plan

Small businesses are the lifeblood of America. With this desire, we have looked at our offerings and came up with a solution to help every small business kick start their marketing campaigns and create growth. According to the Small Business Administration (SBA), you should spend 10-20% of your companies revenue on marketing. Not every business can afford to pay that much even if they wish to. They have to start smaller and work their way up and get a good return on their spending. It is with this in mind that we've come up with the Digital Marketing Foundation Plan.

If you are an organization that wants to cover all aspects for an affordable price the Digital Marketing Foundation Plan is a great fit. People using this plan are those that:

  • Want to market and grow at an affordable price.
  • Wish to focus on their business growth and not sit behind a computer screen.
  • Help for in-house marketing
    • Backup in-house personnel who are on vacation, sick days, or personal days.
    • An extra hand when your team is overwhelmed with a tight deadline.
    • When your internal team is focused on growing your business and you need extra knowledge that might take many hours to get, if at all.

For the most common questions about this program, why it is priced reasonably for all, see the Frequently Asked Questions at the bottom of the page.

Pricing Information

All pricing information can be found on our pricing page here.

Terms

Terms of the Digital Marketing Foundation Plan

  • 12-months, then automatically month-to-month
  • Up to 3-hours per month between all services
  • Plan cannot be modified from what is listed
  • Plan price will never go up from the time of your signing
  • Valid credit card must be on file for payment

Website

  • Take over your existing website or build you a new WordPress website
  • Web hosting behind an enterprise-class firewall for a single domain (e.g., businessyeti.com)
  • Annual Domain Registrar fee if we maintain your domain (otherwise you need to pay)
  • Daily off-site encrypted backups
  • 24x7x365 monitor of your web server
  • 24x7x365 monitor of your web site
  • PCI Compliant
  • Virus & Malware Scanning
  • Unlimited Bandwidth
  • Optional (extra $)
    • Hourly off-site encrypted backups
    • Static IP address
    • Additional storage

Website

Email

Email

  • Up to 3 email addresses with 10Gig of storage (each) for a single domain (e.g., businessyeti.com)
  • Unlimited email aliases (groups)
  • Daily off-site encrypted backups
  • Shared Calendars
  • Virus & Malware Scanning
  • Mailing List
    • No user limit
    • No sending limit
  • Optional (extra $)
    • Archiving for HIPAA and Sarbanes Oxley compliance
    • Additional email addresses
    • Additional storage
    • Microsoft Exchange ActiveSync

Google My Business (GMB) & Bing Places (BP)

  • Set up your Google My Business and Bing Places pages
  • Make sure your page is verified and set up correctly
  • Maintain the business hours and information
  • Upload provided images or images we take
  • Reply to reviews (good or bad) from your clients
  • Work on removal of inaccurate / wrong reviews

Google My Business

Bing Places

Organic SEO

Organic Search Engine Optimization (SEO)

  • Set up Google Analytics
  • Updates to your website for search engines
  • Make sure your website pages are on Google and Bing
  • Setup valid JSON for the search engines
  • Proper site map files for complete site indexing
  • Reporting
    • Access to the weekly automated site search audit reports if you want
    • Send monthly SEO reports from Google Analytics

Heat Mapping

A heat map (or heatmap) is a graphical representation of data where values are depicted by color. Heat maps make it easy to visualize each page of your website to see where your visitors are clicking.

  • Microsoft Clarity for heat mapping
  • Setup heat mapping so you know who is clicking where
  • Access to your Microsoft Clarity profile for viewing your visitors
  • Gain insights beyond Google Analytics of your site visitors
  • Playback entire user visits
  • Can integrate for further drilldown with Google Analytics

Heat Mapping

Google Ads

Paid Ads

  • A minimum of $1 ad budget per day, up to $20 per day
  • What you spend is 100% used for the ad campaign
  • 1 ad campaign at a single time
  • Targeted audience
  • Ad campaign runs on Facebook only due to budget constraints

Newsletter

  • Monthly or Quarterly Newsletter
  • Organizing of informaton for newsletter
  • Maintain the subscriber list
  • Scheduling the newsletter
  • Sending the newsletter

Newsletter

Social Media Management

Social Media Management

  • Manage your Facebook business page
  • ManyChat Free
  • Creation of social media posts to build your brand
  • One post per week depending on audience needs for best brand visibility
  • Reply to messages based on the criteria and rules you define
  • Respond to your social media fans
  • Social Media Management Software
    • Login to our social media software
    • Reporting
  • Paid Ads
    • Ad Management
    • Ad Creation
  • Optional (extra $)
    • You can upgrade to ManyChat Pro if you wish/need (extra $)

Customer Support

  • Personalized Customer Portal
    • Private login to our customer support portal
    • Access to all saved reports
    • Access to all tasks the team has done
    • Online Ticket (Task) Support
  • 24x7 access to the support team
  • All activities and hours for your account are logged
  • Email Support

Customer Support

Frequently Asked Questions (FAQ)

We've built each plan since 2013 to fit where growing small businesses need to achieve a continual growth and build their brand. Each of the two plans cover 98% of what growing businesses need with the third option being a completely custom plan for the remaining 2% of businesses. Most businesses do not need 10+ hours of web design, social media, or search engine support each month. By setting the number of hours, streamlining our processes, and creating the necessary tools to help your business grow we have been able to come up with a set of solutions that save businesses money while providing growth.

At one time, we did, but we no longer do. The reason is there are plenty of hosting providers out there. Our focus is on making your business grow, and building a website and just letting it sit does not achieve that. We are in the business of helping companies and not just letting them sit stagnantly.

If all you need is web hosting our Core Plan will work for you as it provides the minimum of what a company needs. This is:

  • Web hosting behind an enterprise-class firewall for a single domain (e.g., businessyeti.com)
  • Annual Domain Registrar fee if we maintain your domain (otherwise you need to pay)
  • Daily off-site encrypted backups
  • 24x7x365 monitor of your web server
  • 24x7x365 monitor of your web site
  • PCI Compliant
  • Virus & Malware Scanning
  • Unlimited Bandwidth

Our first line is our customer portal that allows the submission and checking of tasks. This allows us to see the details and assign the proper team member(s) to complete your task for you. Most tasks are completed in the same day. Upon completion you will receive an update of everything completed related to your request. For tasks that will take time we communicate that to you with the anticipated completed date and who on the team will be completing the tasks.

Phone Calls

To keep our costs down we do outbound calls when additional clarification or training is required. We ask that everyone utilize email and your personalized customer support portal which allows our team to best serve your request.

Zoom Metings

We are all getting accustomed to Zoom / Video conferencing and have been using these types of systems since 2013 for those spread across the United States to facilitate and work collaboratively together.

In Person

For those close enough to our Valparaiso, Indiana location we will sit down with you to go over items.

We will never go beyond your hours without your permission. We believe in honesty and complete transparency with you always. This way you know waht your cost is. If we've worked together correctly from the start the plan your on will cover all of your needs.

You can change to any current plan at any time. If you see that you need more hours, your business has changed, increased budget, or you need a more personalized touch.

Note: When changing plans you will pay what the current plan price is which can be more or less than what it was when you initially signed up. If you decide to switch back to a previous plan you were on later you will be at the new plan price. When switching plans we will let you know what features you are gaining/losing by moving to a different plan and how it would affect your business before just switching you. Again, this is part of our complete transparency and honesty with you.

Yes, you can change plans each month if it meets your business needs.

Note: When changing plans you will pay what the current plan price is. If you decide to switch back to a previous plan and the price has gone up, or down, on that plan you will be paying the new price of that plan.

Part of our quarterly process is to evaluate everyone of our clients to make certain their needs are being met. If your plan price has gone down you will get an email from our adminitsrative team and be informed of the price decrease and you will be automatically moved down.

If we notice you are gradually increasing your hours and coming close to your plan capacity and we project that you will soon surpass your plan and may go over we will communicate that with you and let you decide what is the best course of action.

You can choose any social media platform based on your business needs.

Depending on the plan you are on you will need to upgrade to a higher plan. The two plans fit the needs of most businesses. This is why we have the custom option available for those that wish to go beyond the limits of the two plans.

You own everything. We will maintain and promote your business as you recommend. If you decide to leave the following will happen:

  • Website - We will help you find a new web host for your website and help you get everything transferred.
  • Email - We will help you find a new web host for your email and help you get everything transferred.
  • Google My Business (GMB) - Your GMB listing we will send instructions on how to remove us from access and leave in your hands.
  • Bing Places (BP) - Your BP listing we will send instructions on how to remove us from access and leave in your hands.
  • Google Analytics (GA) - Your GA listing we will send instructions on how to remove us from access and leave in your hands.
  • Heat Mapping - Your heat mapping we will send instructions on how to remove us from access and leave in your hands.
  • Google Ads - Your Google Ads listing we will send instructions on how to remove us from access and leave in your hands.
  • Social Media Management - We will provide you instructions to remove us and leave in your hands.
  • Customer Support - We will remove your login from the customer support portal and close your account after we know everything has been completely handed over to you.

We believe this is your business and you should have control who hosts your website. Being the server and certain items are no longer under our control we do have some stipulations on hosting elsewhere. If you do decide to host your website yourself we cannot guarantee/test the following:

  • Backups (Server)
  • Firewall
  • Security (Server)
  • Test Server Creation for Updates
  • Unauthorized software on the server (malware, viruses, etc.)

Additional Questions / Ready to Sign Up?

If you have additional questions or are ready to sign up we would love to hear from you.

Company Partnerships

Google
Microsoft
Bing
Amazon