Small Business Soutions for LaPorte Indiana
Built For Small Business Success
Companies looking to save while making sure their solutions are around and help the company grow. We believe a starting or small business, less than 100 employees, should have the best solutions that allow for long-term growth. We offer twelve services that provide companies that want to grow a solution that will improve their business processes and help make sales.
Business YETI Digital Marketing Services
Digital marketing encompasses all of your online marketing efforts to reach your intended audience. We do this through your website, search engines, social media, writing unique quality content, consistent branding of your company, and finishing it up with custom software to help your business stand out among all the other companies doing digital marketing.
We do all of this in-house without outsourcing for these core services as we have learned these services spread among different companies can cause long-term growth problems.
The WHY and the HOW of UTM Codes for SEO
UTM codes stand for Urchin Tracking Monitor. The name comes from Urchin Tracker which was a web analytics software that served as the base for Google Analytics. These are often used with Google Ads (formally Google AdWords). Marketing in the old days you spent hundreds, even thousands, of dollars on newspaper ads. These ads you often didn’t know the results. Either due to you or your employees not asking how you heard of us or truly thinking the newspaper was making results (e.g. you guessed). Today with technology you often will spend less but demand to know whether the results are working for you. First, you should’ve been asking that question under old school methods but there really was no 100% way of knowing. With UTM codes you can have some pretty accurate methods of how people are reaching you. They also can be used beyond just paid ads if used correctly. We’re going to not only dig into what UTM codes are but how you can use them and how to create them (easily).
How to Setup Facebook Your Facebook Business Page
Social media is a great way to start building your brand message and getting heard online. Although we don't see it as the best place, it is a place you need to be. You may wonder why we feel it's not the best place. It's simple. Your competitors are also on the same social media channel. Having control over your business with no competitors is the ideal place to get your message heard. That is your website. This doesn't mean we should ignore a great channel to get your voice heard. To that end, you need to have your information set up correctly to provide your audience the best message.
Stop being Nickel-and-Dimed to Death!
I got upset today when someone stated that our prices are 'too low' and why they went elsewhere. The thoughts that rang through my head were that you don't know our company or the cost of doing business -- every business structures their prices based on the cost of business plus the profits they want to achieve. Some are higher while some are lower. Let's dig into why our costs are the way they are.