How to buy safely online
Online sales are continuously increasing. We know this as we buy more online, those we talk to are buying more online, and eCommerce has become a large focus of what we do as an organization. The problem with all of this is people are still being tricked into bad situations even on sites they expect to be reputable. We are going to cover our most popular tips that will help you buy online safer.
Show me the eCommerce money
eCommerce is all about sales. There’s no other way to say it other than “Show me the money”. With that being said when you are doing eCommerce in Northwest Indiana, Chicago, or a small and growing town like Chesterton you need to focus on the conversion of your visitors to buy from you. In this article, we will look at several techniques used when creating descriptions for your products to draw people into purchasing your products.
Building your online eCommerce sales
eCommerce is slowing becoming a major component of what we offer and businesses are starting to realize there are ways to monetize the internet. As an example, we used to do an eCommerce site every four to six months. Today we are averaging two to three full-featured eCommerce sites every month. Businesses want to invest money and grow their business while spending as little as possible. eCommerce is a great way of doing that with the integration in social media, search engines, and working for you 24x7. Today we are going to talk about some of the core items you need to look into before you setup your successful eCommerce solution and drive online sales for your business.
14 items to a successful eCommerce business
eCommerce for many businesses is their lifeblood and their sole source of income. For others, it is a value-added service to their loyal following and those too far away to come into a physical store. We all know companies like Amazon, Target, and Walmart that sell their products online so we all know what the purpose of what eCommerce has. What many don’t realize is an eCommerce is not the same as a regular website. All the items of a regular website matter but in different ways. A third of all our clients doing online sales it’s time to truly look at what works for eCommerce.
Starting with eCommerce
eCommerce is a growing sector of the Internet. It is growing around 10% per year and increasing each year. eCommerce is our fastest growing segment for the past two years with our clients. Many clients are either doing two websites or they are doing solely eCommerce. Part of this is due to our own push on eCommerce where we are reducing the credit card percent, transaction fees, and monthly fees with our credit card providers. The other is businesses want revenue from their internet marketing presence. We have clients on nopCommerce, Etsy, BigCommerce, WooCommerce, and Shopify.
Organic eCommerce SEO
It is no wonder that over 40% of our clients use eCommerce to sell their products and services. Nearly 8 out of every 10 Americans is using online shopping to purchase products and services. When the search engines stated 50% of the internet was using mobile there was a big push to fix websites to be mobile friendly. With roughly 80% of the internet purchasing online shouldn’t you have a piece of the pie as well as being optimized to take the best advantage of it? We think so and these are my top tips for rocking your eCommerce SEO organically.
What is eCommerce?
What many don't realize is that eCommerce is and has been the fastest growing segment of our Valparaiso Indiana company for over three years. When you think of a web design and marketing company the thought of eCommerce doesn't seem to be the thought of many. What is more interesting for us is why it isn't. A good eCommerce site requires a beautiful design, software development to make it function the way you want, and a way to market it to the masses. Even those that come into our office for eCommerce don't fully know the core capabilities of what eCommerce provides to a business. They think Amazon, Shopify, or Etsy when it comes to online sales but selling is just a very small part of it. Let's take a look and discover what online sales are and why your business needs it.
Setting Up PayPal for nopCommerce
Businesses are always looking for ways to justify the existence of their digital marketing. One way companies do this is with eCommerce products. Depending upon the level of customizations you want you to have choices such as Etsy, Shopify, WooCommerce, and of course nopCommerce which is what we're writing about here. We love nopCommerce from the standpoint of its acceptance of internet standards, being open source, and the allowance to tie and integrate with many backend systems within growing small businesses.
Improving your SEO on eCommerce pages
When it comes to search engine optimization or SEO it should never be considered one and done or something you can learn in a blog post or a few short hours. SEO is truly a craft that can take a good website and make it great. The opposite is also true that a good website with poorly thought out design and content can create a bad website to the search engines. In this article, we'll go over the core areas for SEO on an eCommerce website.
Let's Talk Maintenance Plans
Coming off of Labor Day weekend we thought we would talk and discuss maintenance plans. Maintenance plans are specific tools for getting the job done in a timely and efficient manner. A form of labor that JM2 Webdesigners from Valparaiso Indiana does to help your business grow. Your employees are dedicated to helping your business grow in the real-world. We become employees for you in the virtual world and help them come to the real-world to learn about your products and services for a lot less than you think. In this article we go over everything in our 'Web and Social Media Package'. If you only want search engine optimization (SEO) take the social media away and that's that package. These are designed to be simple and complete to meet every need your business has when doing digital marketing.
eCommerce: Getting People into Physical Stores
Promoting and growing your business is crucial to the success of any business. There truly is no business not in the business of making money. Even not-for-profit need to generate money to stay in operation. When you have a website and want that website to generate sales businesses often turn to eCommerce sites to bring in money into their business. Today we will discuss how to get people off your eCommerce sites (yes really) and into physical locations and get your products offline (in the real-world).
Growing your business online should not be expensive
We have had a project named 'Project Sugar' because it is such a sweet deal. Today we are offering it to everyone. All too often we hear about clients be charged a virtual arm and a leg to get an eCommerce site up and running. Today we are going to change that. Our clients now can receive a basic eCommerce system that comes with the proverbial kitchen sink. Our clients will receive a full-featured eCommerce system starting at just $495.
eCommerce - Starting off right
Working with one company that came on board with us to help them go from Northwest Indiana to a system that could better expand nationwide. One would think any eCommerce platform would work. In fact, they are presently using an eCommerce platform that is promoted as being for nationwide use. They found it to be slow and unfriendly as they've grown over the past year. The search engine aspects are less than desirable, and customers have been complaining about the difficulty the system is to use.
2015 Prediction Results
In our 2015 Website and Social Media Predictions we made several predictions that would happen in 2015. As the year comes to a close we are going to dig into what we predicted and what actually happened in relation to those predictions. Every one that is an industry expert whether nationally or in their local area will make such predictions.
Building Trust with SSL
As the holiday season quickly approaches and if past trends continue shopping online this year will be greater than any of the previous years. When you are shopping you would never hand the cashier your card, tell them your pin, address, and other confidential information that they would need to steal your identity. If you purchase online without an SSL certificate you may be handing over a lot more than you realize.
Credit Card Swiping Rules
On October 1, 2015 many of the credit cards in our pocket have been enhanced and is the beginning of the end of the magnetic stripe credit card. Over the past year our credit cards have been updated with a new microchip in them. This chip is to replace the magnetic stripe on our credit cards and make our purchased transactions more secure.