We are hearing this more and more from companies talking with us. They ranked high once and now they are dropping and their competitors are ranking higher. These can be local or national companies organically (e.g. free) ranking higher than they and they think it’s because these corporations are outranking them because they are spending money. The answer is yes but not in the way they are thinking. They are ranking not because they are paying the search engines to rank to get those organic listings. They could be paying for ads but that doesn’t measure into the organic listings. They are paying their employees or a digital marketing company to make them rank that way. Let’s take a look and see what a business owner can do to fix this problem.
There is no decision that I ever make without sleeping on it. In the past two months I’ve slept a lot more than normal which has allowed me to do a lot more thinking than normal. I wake up more refreshed, crazier ideas (I like crazy), and a renewed effort to be myself. I have gone from four-hour nights to six-hour nights. That increase has made some interesting changes in our company, telling the overall story for our clients, and who I am as a person. Having been in big business with companies that have 3,000 or more employees for so many years I went into what I am calling culture shock. You had to play a role, you had to fit a specific mold, and if you tried to step out of that mold you were squashed like a bug. Your individuality, creativity, and personal growth were limited to the projects you were working on. You were no longer allowed to grow. This is the nature of big business and what made me realize my love, passion, and desire for small businesses.
Yesterday we talked at the Valparaiso Chamber of Commerce AM Valpo event. We announced two items and couldn't fully get out the third within our 30-seconds we were allocated. That's okay as that is one of the great benefit of being able to write articles. Starting in 2018 we are giving away as part of our own marketing a free story about your growing business. Not only will this be for businesses in and around Valparaiso Indiana where we are located but anywhere within the United States. Below is the announcement of what is coming in 2018.
There are all kinds of ways of getting yourself out there as a company and showcasing your expertise for others. For many there is a centralized figure head who becomes the voice of the company. We're not that and we truly hate when one person 'is the man (or woman)'! We do not believe that one person will make a company; and shouldn't. We believe that a team consists of a group of people that are truly good at what they do but together those good people become great. This is what makes JM2 Webdesigners & Marketing of Valparaiso Indiana unique and different. The owner (me; John) give equal say to everyone as it's not about 'me'. What we do for our small business customers is about them and to help our clients grow takes an entire team and not one person. We volunteer our time and talent to talk in front of groups and organizations. Not for sales pitches (of course that is an underlying cause but not our motivation). We want the local population to become more educated, informed, and have a better understanding of what digital marketing for small business is and can be. In this article, I am going to talk about a recent talk Kyle and I did with First Trust Credit Union of Michigan City Indiana.
We have always known about the importance of storytelling when it comes to getting your message across in a fun way to your target audience. As we dig deeper into video we are reevaluating everything we know when it comes to content writing and getting the message across. Today we will cover some of the key aspects of doing a positive story telling article. This applies to not just content writing but within video as well.