On October 14, 2014, the idea came about for a low cost and efficient eCommerce site for people in and around Valparaiso Indiana. We didn't want to charge on a per item basis whether it be a percent or a flat-fee. The goal was provide businesses the opportunity to grow without a huge overhead. The eCommerce solution we chose was called 'Purchase Local' initially as we were going to focus solely within the Northwest Indiana area. Flash forward 2 years, some company growth, and 'Side Walk Shop' was born. Based on the same premise of the purchase local concepts this will be nationwide with a full marketing budget and team standing behind it.