This past week I have had four emails for my latest articles that have been shared on LinkedIn. This is actually good news as on Twitter we get an email every blue moon (less than monthly). They saw I also posted on our company page the same article. Each person inquired why I wasn't including some 'sales pitch' for our companies' services? This question took me back that it was from four different people who don't directly know each other according to LinkedIn. One of the people we had some emails back and forth and then an hour-long phone call about the subject of not having a sales pitch. In the end we both realized that not having a sales pitch of 'buy my stuff' or 'use our services' at the end was actually more of a sales pitch then just stating so and the person said by not doing so actually made me sound like more of an industry insider and expert. Yeah! That is what we have been shooting for with all of our 200+ articles over the past three years.
Part of any good marketing plan is to create a positive buzz in the industry that you are. When people talk about your marketing after days or months have past you know you've created something substantial. An agile company needs to quickly adapt to change. Our own marketing efforts need to change as when you target big publicly traded companies that seems to have endless supplies of cash you need to be creative in everything you do. Recently we have been adding clients from these large publicly traded companies and learning a lot from these clients. Each new client we bring on we always ask what made you switch and choose us over X, Y, and Z. We always ask what is their definition of success and failure as everyone has a different opinion on each. This knowledge helps us in giving recommendations for other companies that we have aligned with to further help drive traffic and increase their business.
In the past year, we focused on growth from purchasing our own building in downtown Valparaiso Indiana, adding to our core team to now have not only graphic designers, content writers, and programmers but to also have an entire department for customer service, sales, social media, photography and videography. Many of these changes happened not because we were looking for them but the culture of our company made it happen.
No we are not talking the force from one of our favorite movies; Star Wars. What we are referring to is forcing users to provide you with their name/email address on your terms to read articles and information on the internet rather than their terms. There are two beliefs and we will cover both of these along with what we do and how we have increased our business. Let's go on this debatable journey.