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What makes an influencer?

What makes an influencer?

When businesses ask individuals to talk to their organization, their customers, or a group of unknown individuals for an event they are looking for what is called an influencer. An influencer is someone that is considered, in part, an expert in their field. This past week I was asked to talk to two groups (note: I don't consider myself an influencer [yet] but I am definitely pushing to be one). One group is to a select twenty people in a very large company (who isn't our client – and we know never will be as they are not in our core market size). The group I will be talking to is their entire marketing department to change and improve their digital marketing foot print from locally to nationally. Of course, I accepted as just talking to a group of such great people is something that makes us truly proud. The other group is to over fifty people of their current and potential clients (and is one of our clients) related to helping learn the art of search engine optimization or SEO.