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Why a Free Business Directory is an Equalizer for Small Businesses

Why a Free Business Directory is an Equalizer for Small Businesses

The phrase that we hear over and over of 'the best things in life are free' has seemingly lost it's impact and meaning through decades of ad nauseam use and the almost obligatory use on every marketing and business avenue known to humankind. Free has become free with an asterisk, making it all but free and losing any impact of the original's implications.