What many don't realize is that eCommerce is and has been the fastest growing segment of our Valparaiso Indiana company for over three years. When you think of a web design and marketing company the thought of eCommerce doesn't seem to be the thought of many. What is more interesting for us is why it isn't. A good eCommerce site requires a beautiful design, software development to make it function the way you want, and a way to market it to the masses. Even those that come into our office for eCommerce don't fully know the core capabilities of what eCommerce provides to a business. They think Amazon, Shopify, or Etsy when it comes to online sales but selling is just a very small part of it. Let's take a look and discover what online sales are and why your business needs it.
When you want to sell online you need to think about more than providing products and services that people can add to a shopping cart, purchase, and have delivered (electronically or physically). There is an entire science behind eCommerce and it can be used in many ways. As an example, we have one client using eCommerce to purchase walks in nature. You could use a scheduling app for that but this particular client wanted to not be like other companies and also wanted to sell some products and services beyond the nature walks. Putting into an eCommerce met her needs perfectly.
As you can see eCommerce can do a lot more than allowing the purchasing of products and buying them. You have the capability of running your entire company and getting your good word, your products, and your services out to the masses efficiently and effectively.
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