Marketing like everything isn’t hard but a time-consuming process that requires diligence and a strive for excellence. There is a service marketing standard called the 7 P’s of marketing. There’s also an 8th P which we will also cover which extends the 7 P’s to include one more (go figure). By being patient, studying your market, and taking care of your customer’s needs marketing is something that can propel your business to a new level.
The first four elements of service marketing mix are the same as those of traditional marketing. Those are product, pricing, place, and promotion. Every business is a service business. You provide your products and services to others. When you are marketing the key is reading, learning, and definitely listening to the changing needs around you. The final three of people, process, and physical evidence are related to the service industry but we still feel pertains to traditional marketing as well. In fact, when all seven or eight) are used you will almost always have a better solution.
Marketing of your business is never easy. Two similar businesses will produce two separate marketing plans. We utilize the above to develop every one of our clients marketing plans whether they are in the services industry or not as it allows us to cover more than the standard areas of marketing and allows a deeper understanding of the customer.
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