We create videos for our clients, edit videos they’ve created or had created for them, and we use their videos straight as provided. We often find ourselves using a custom video player or use the YouTube video with the branding turned off. There are several reasons with the top two being increased search engine optimization or SEO and also to relieve the burden from your web server streaming the video. This not only will make your website faster but provide a better user experience.
So how do we remove YouTube’s branding using their standard and not using a “hack” to achieve the same result? You could use a custom video player but we’re going to show you the easiest way of using the standard YouTube video player.
Let’s look at the main reasons why a business would want to remove the YouTube branding:
With all the reasons why you wouldn’t want the branding why would you want your video on YouTube rather than hosting it on your website?
The change is rather simple to remove the YouTube branding. A word of advice is this needs to be the very first parameter to make it work. What you will do is add ?modestbranding=1. An example to make this happen is:
<iframe width="560" height="315" src="https://www.youtube.com/embed/qUy8OCTae3o?modestbranding=1" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
Below is the video above with the ?modestbranding=1 turned on.
The first parameter after the video ID needs to be a question mark (e.g. ?) and all subsequent parameters you use need to use an ampersand (e.g. &). You will see that right after are video ID (e.g. qUy8OCTae3o) we added the ?modestbranding=1 which tells the player to no longer show the YouTube branding.
Although we’ve talked about the removal of branding there are also some other options you can use. Below are all of the parameters we’ve used in the past. For the complete list of additional parameters, you can go to https://developers.google.com/youtube/player_parameters.
Videos are an important part of your marketing or should be. They convey your information quickly, easily, and provide information to your site visitors in a consistent voice. How you display your video to get your positive word out there is equally important. Choose the video player that aligns with your business branding.