SEO Best Practices for Your Small Business Website
2 Minutes, 35 Seconds
Written By John Marx
We believe that small business truly makes our communities grow. They have heart, passion, raise their families, and are 100% committed to our communities. We believe big business is important but will never be as vested in our local community as much as small business. To that end we look for ways to improve small business search engine optimization for small business whether you are in Valparaiso, Merrillville, or in a big city like Chicago. These SEO techniques work for every small business.
Optimize your text
The most important part of your website beyond having an intuitive interface that is consistent with the rest of the internet (don't force your audience learn to use the internet for the next "cool" thing. Your text should be targeted to your intended audience, cover the keywords that you want to be found under, and be properly formatted for your readers.
Speaking of text!
Speaking of quality content, you need to make certain you blog! A blog is where you can write information to inform, educate, and grow your brand awareness. The more you blog the more the search engines will come back to learn more about what you have to offer. When your content is written well, educates, answers questions, and informs the search engines will see you are an expert in your field.
Social media is also about educating, informing, and being involved. Social media isn’t directly tied to the search engines but do play a factor. When you are active on social media you are being consistent. Consistency is key when you write to be found and seen as the true expert that you are.
Speed doesn't kill on the internet; it is encouraged
In the real-world speed kills. When it comes to the internet the faster you are the more people love you. Our time is limited and the faster a person can get results, and not wait, the more they will appreciate it. Places to look to optimize is your website theme and especially your images.
Know your audience
Going back to the type of text to write you need to know where your audience is, who they are, and what they are looking for. You need to know whether they are connecting on desktop, tablet, or mobile devices. It may also be a combination of these devices. Make certain that you adapt to change and check your analytics on a monthly basis (or more). Speaking of analytics signup for Google Analytics; it’s free! Not only will this tell you the type of devices you have coming to your website but also where they are coming from, where they are going within your site, and you can build and assign monetary values to see how everything is performing and converting for you.
Be a time saver
For our last tip we are going to make it short and sweet. Think of everything we've already said. Your audience's time is limited. Get them the answers they need, avoid the "fluff", and help them on their way.
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