SEO Basics: Title Tags
Written By John Marx
We all see the descriptions in the tabs of our favorite browser. These are title tags and are an essential part of your on-site page SEO (Search Engine Optimization). Often believed to be a beginner SEO technique, these tags are crucial to your optimization and being found. They need to be well thought out and updated to meet the needs of those visiting your site.
First Impression Importance
When someone meets you for the first time, the first impression is the most critical. Since title tags are the first item, people are most likely going to see they fall into this relevant category.
Ranking Factor within Google
Your page title is a critical piece of information not only for Google and Bing but for your visitors. This is the first item they see and read when they come to your site. Other aspects of a page can be skipped over, but the title is always read by your site visitors on the search engines.
Short and Sweet
Our time is short and rushed. A title tag is 50-60 characters in length. This brevity means you need to grab the attention of your audience quickly and suck them in. Your title needs to be relevant to what your audience is looking for and capture their attention. Once they click to avoid a click-back, you need to make sure the description is accurate to what the title says it relates to.
One-Size Doesn't Fit All
There is no magical formula that Google or your audience is looking for. You will need to adjust your titles overtime to meet the new and ever-changing needs of your visitors. As you test the waters with different titles, you will surely come across a pattern that is working. Run with that pattern until it is no longer working for you.
Drop the Losers
Once it stops working, be agile, and adjust your title creation technique to find the new title pattern that works with your audience. Look for trends so that you can adapt more quickly in the future.
Title tags may be one of the first items you learn about SEO, but it is not something to learn and forget. You need to adapt and change your titles to meet your audience's needs.