Today's team challenge is to talk about the pain points and top challenges many make in social media when they are beginning. We started this as only a top 10 list. That became eleven, then twelve, and we ended up with nineteen ways new users mess up when they start with social media. We actually had another but everyone does 19 lists and we wanted to be just a bit different. As Facebook and other social media outlets continue to change the rules you definitely want to make certain you do the right thing on each platform to reach the largest audience. We have all been in the beginning stages of social media marketing – even experts had no knowledge and grew over time. Over time we have seen some pretty horrific mistakes and these are what we are calling the top 19 social media mistakes any new user will make.
Lack of research – It is easy to make a page and be done. You need a logo, cover photo, name, phone, email address, website, and a street address. Many don't need all but overall that is what you will need. Before you make a page you should first think of and develop a plan (a single page plan will suffice to start). Key questions to ask are (1) who is my audience, (2) what is the purpose beyond just building it and hoping they come, and (3) where will I get content.
Every social media platform is different. You can be successful and do it right. The key is to have a plan, stay consistent, and let your personality shine. Following the above, you'll be off to a great start!
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