If you are running a business, sometimes you simply can't run all aspects by yourself and need assistance in creating ads and running campaigns. Facebook understands this and has given all business pages the ability to add other people to your page, whether they are your employees or members from other marketing agencies.
Organizations know they need someone in a role that communicates with clients, they know it will improve customer satisfaction, but never want to invest (e.g. it eats into their profits) in such a role. Often an organization will allocate a small part of a person’s (or multiple employees) time to it. This causes a system that actually can be even more inefficient. This is why as an organization we added Lorissa to our team with just one job duty of communicating with our clients. This dedicated position will make certain customer communication happens. We even have set parameters that we will add another person in this position when we reach certain thresholds so that we don’t run into a situation where our coordinator is overworked and create failure in communication. Our project coordinator position, which we call the Time Keeper, has the sole responsibility to communicate with the customer, put in tasks for the team, double-check the tasks that the team did, and get back with the client that the changes are done. This role has no other functions and how it will stay.
We have used several chat clients like LuckyOrange, Drift, Chatlio, and tawk.to for our client’s websites. Recently though what we’ve been doing is dropping those clients and utilizing Facebook Messenger. The price is right, free, and gives the same chat functionality. It also makes it easy for us, as social media managers, to respond to our client’s customer’s even faster. I am going to cover in detail how you can do this (or ask us and we’ll do it for you for our Business Improvement Plan customers).
In all of our lives we have transformations that are key to our personal existence, keys to the success of our company's growth (for business owners), and the success of the customer's that we assist. This week for JM2 of Valparaiso Indiana was truly no exception. We have changed our web design and marketing from being what I would classify as a commodity that any individual could due to a strategic marketing machine. That is a very bold statement and one I think you will agree. In this article you will see how we transformed our brand, our customer service, and our internal processes to become something no other web design company in Northwest Indiana has ever done.
If you are a business owner on Facebook, you'll eventually want to create ads for your business's page. To do this you need to create a Business Manager account, a function created by Facebook that allows you and if you choose to, other team or marketing members to create ads, check in on their progress and share strategies.
Listening whether you are in a small prosperous town like Valparaiso Indiana or a big city like Chicago Illinois listening is the most important trait any company BIG or small can do to be successful in their endeavors. Often a company will think that it’s their way or the highway. They might state publicly it’s all about the customer but the actions dictate and say otherwise. If you’ve been reading our blog and several hundred of you are you now that JM2, my company, is run by humans. Yes, we are inferior beings in that we make mistakes. What makes JM2 different though is our agile philosophy on life where we are quick to adapt and change based on both positive and negative feedback we receive from current and past customers.
We have heard our customers and what they need through both positive and negative feedback. Negative feedback often is some of the best feedback and organization can hear. It’s not because we want that feedback but because the person believes either in (1) driving traffic away from us as they feel scorned or (2) they deeply believe, like us, in local small business and helping them improve. Not every business will choose the improve process and be themselves scorn. We believe no matter the reason for someone giving positive or negative feedback opens an area for not only self-improvement but company improvement. This is why we have opted to create an entirely new position now rather than waiting months, even years, down the road. We pride ourselves in our customer service and what we’ve learned is that a dedicated person between the customer and the team is necessary for success.
UTM codes stand for Urchin Tracking Monitor. The name comes from Urchin Tracker which was a web analytics software that served as the base for Google Analytics. These are often used with Google Ads (formally Google AdWords). Marketing in the old days you spent hundreds, even thousands, of dollars on newspaper ads. These ads you often didn’t know the results. Either due to you or your employees not asking how you heard of us or truly thinking the newspaper was making results (e.g. you guessed). Today with technology you often will spend less but demand to know whether the results are working for you. First, you should’ve been asking that question under old school methods but there really was no 100% way of knowing. With UTM codes you can have some pretty accurate methods of how people are reaching you. They also can be used beyond just paid ads if used correctly. We’re going to not only dig into what UTM codes are but how you can use them and how to create them (easily).
I have been physically out of pocket at the office for several months as I have been running in/out of meetings all over Northwest Indiana with our partners and clients. The benefit is the growth we have experienced is great as we are able to grow and employ more awesome people. But that growth comes at a price and today I want to write about what has happened and some hard decisions that I, as the owner and the person ultimately responsible, am making to 'fix' the problem. Now I say 'fix' as I don't know if these will truly fix the problem. I know they won't hurt things but as an agile company we have to change and adapt, do so quickly, efficiently, and constantly evolve.
It's rough, it's beyond uncut, and it's shooting straight from the hip and telling it like it is. There are no circles, squares, or triangles to get out of with us. Those things just don't exist. Our new video and soon pod cast series (just audio without the handsome actors -- okay not actors) deliver news and information related to digital marketing (with a splash of regular marketing), web design, software development, search engine optimization (SEO), social media, and the latest things as they happen. It will not be unheard of when breaking news in these subjects come out that we'll be fast on the change and streaming it live.
We took on a monumental challenge this past week. We had a new client using Adobe Muse. Nothing special about that beside the fact they learned that Adobe Muse is being retired in a few years and they wanted to be ahead of the curve and were already concerned the product wasn't working the way they needed it to. The largest concern with the Adobe Muse site was they stated the website loaded slow with the fastest page being around fifteen seconds to load. So we took a look and these are our findings with their site.
If you are not working to create content for your business, you are working toward a company that does not grow. Content is King and brings people into your world by telling an important set of stories to bring them into your world. Engagement is Queen and she truly rules the roost. Both need crowns, and both are equal and without either your business will fail. It is truly that simple and let’s look at what content is and how you need to be creating it today.