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The team at JM2 Webdesigners & Marketing is solely focused on not only helping our clients but educating those on the Internet about the latest digital marketing methods on the Internet. Our team specializes in search engine optimization or SEO, customer service, business management, ways to optimize your digital marketing on social media and your website, and more.

Viewing Blog - 4

What is a “Time Keeper”
 Jul 11
 1,307
 Read Time: 5 Minutes, 34 Seconds
We have heard our customers and what they need through both positive and negative feedback. Negative feedback often is some of the best feedback and organization can hear. It’s not because we want that feedback but because the person believes either in (1) driving traffic away from us as they feel scorned or (2) they deeply believe, like us, in local small business and helping them improve. Not every business will choose the improve process and be themselves scorn. We believe no matter the reason for someone giving positive or negative feedback opens an area for not only self-improvement but company improvement. This is why we have opted to create an entirely new position now rather than waiting months, even years, down the road. We pride ourselves in our customer service and what we’ve learned is that a dedicated person between the customer and the team is necessary for success.
The WHY and the HOW of UTM Codes for SEO
 Jul 07
 1,362
 Read Time: 7 Minutes, 9 Seconds
UTM codes stand for Urchin Tracking Monitor. The name comes from Urchin Tracker which was a web analytics software that served as the base for Google Analytics. These are often used with Google Ads (formally Google AdWords). Marketing in the old days you spent hundreds, even thousands, of dollars on newspaper ads. These ads you often didn’t know the results. Either due to you or your employees not asking how you heard of us or truly thinking the newspaper was making results (e.g. you guessed). Today with technology you often will spend less but demand to know whether the results are working for you. First, you should’ve been asking that question under old school methods but there really was no 100% way of knowing. With UTM codes you can have some pretty accurate methods of how people are reaching you. They also can be used beyond just paid ads if used correctly. We’re going to not only dig into what UTM codes are but how you can use them and how to create them (easily).
Fixing Customer Service
 Jun 24
 1,079
 Read Time: 10 Minutes, 29 Seconds
I have been physically out of pocket at the office for several months as I have been running in/out of meetings all over Northwest Indiana with our partners and clients. The benefit is the growth we have experienced is great as we are able to grow and employ more awesome people. But that growth comes at a price and today I want to write about what has happened and some hard decisions that I, as the owner and the person ultimately responsible, am making to 'fix' the problem. Now I say 'fix' as I don't know if these will truly fix the problem. I know they won't hurt things but as an agile company we have to change and adapt, do so quickly, efficiently, and constantly evolve.
Rough, uncut, and straight from the hip
 Jun 13
 1,024
 Read Time: 2 Minutes, 34 Seconds
It's rough, it's beyond uncut, and it's shooting straight from the hip and telling it like it is. There are no circles, squares, or triangles to get out of with us. Those things just don't exist. Our new video and soon pod cast series (just audio without the handsome actors -- okay not actors) deliver news and information related to digital marketing (with a splash of regular marketing), web design, software development, search engine optimization (SEO), social media, and the latest things as they happen. It will not be unheard of when breaking news in these subjects come out that we'll be fast on the change and streaming it live.
Stop Using Adobe Muse
 Jun 10
 1,166
 Read Time: 7 Minutes, 8 Seconds
We took on a monumental challenge this past week. We had a new client using Adobe Muse. Nothing special about that beside the fact they learned that Adobe Muse is being retired in a few years and they wanted to be ahead of the curve and were already concerned the product wasn't working the way they needed it to. The largest concern with the Adobe Muse site was they stated the website loaded slow with the fastest page being around fifteen seconds to load. So we took a look and these are our findings with their site.
Start Creating Content
 Jun 03
 1,114
 Read Time: 4 Minutes, 36 Seconds
If you are not working to create content for your business, you are working toward a company that does not grow. Content is King and brings people into your world by telling an important set of stories to bring them into your world. Engagement is Queen and she truly rules the roost. Both need crowns, and both are equal and without either your business will fail. It is truly that simple and let’s look at what content is and how you need to be creating it today.
GDPR for American Businesses
 May 27
 1,140
 Read Time: 4 Minutes, 53 Seconds
The first thing to cover is this is not legal advice. This is a culmination of over thirty blog articles and our take on GDPR from our friends at the European Union (EU). First, let’s cover what GDPR stands for. GDPR stands for General Data Protection Regulation and ultimately is designed to protect consumers. Personally, I feel this is a very good thing and if the United States legislature get’s it right they will copy it as it’s forcing businesses to be more transparent, honest (our rule #1), and helps make the internet a place people will want to be. In American we might think that these rules might not apply to us. We would be completely wrong with the age of the internet. The internet makes even a brand new, just opened today, one man/woman shop into an international business whether intended or not. Let’s look at what businesses need to do at a high-level to comply with GDPR.
Political Accounts on Twitter Have Changed. Is Your Campaign Ready?
 May 24
 1,268
 Read Time: 4 Minutes, 22 Seconds
Politics and social media have changed forever due to a recent decision that changes how political accounts function and engage with others online. The questions is, are you ready to deal with the changes?
Oh FOUC
 May 22
 1,188
 Read Time: 3 Minutes, 34 Seconds
Okay, okay, it sounds like a bad word but really it isn’t. Really. We just are using the acronym here as it did grab your attention. This article though is intended for those that work on web pages more than your regular every day site users. It is a good read for the non-technical as well as you’ll learn some technical terms but also easy ways to improve upon your website. We recently started adding sites that were having Flash of Unstyled Content or FOUC as it’s called in the web design world. We’ve seen it in the past and we are seeing it more as people that come on board with their existing sites have a ton of data and are not set to load properly. Both items will affect your website search engine optimization or SEO. We’re not going to cover that beyond the most basic of things.
Is your entire SEO plan paid marketing?
 May 15
 1,070
 Read Time: 5 Minutes, 48 Seconds
If your entire marketing plan is paid marketing prepare to continually increase your paid marketing overtime. Paid marketing or pay-per-click is an effective way to reach new areas you weren’t previously in or areas where you want to further grow. Paid marketing though is not where you want your marketing efforts to be spent. You need to be looking at building up the content of your website for organic (e.g. free) marketing. Free marketing doesn’t mean it’s free though. It means you must do things the “old fashioned way” by working for it. You need to be updating your products, your services, and start a blog.
How to Block Someone from Your Facebook Business Page
 May 04
 6,068
 Read Time: 4 Minutes, 36 Seconds
Despite a business's best intentions, sometimes you will end up with a client or employee who does not leave on a good note. A situation like this usually doesn't go beyond hurt feelings but in some cases, the level of angst may go beyond a few choice words and turn into a situation where one angry person can threaten your online business presence. Are there steps that can be taken in situations like this? Yes, there are. Let's discuss them.
Searchers Intent
 Apr 30
 1,262
 Read Time: 3 Minutes, 33 Seconds
All too often we see businesses making a big mistake when it comes to the search engines beyond ignoring them or just paying to play. They are still thinking the early 2000’s and the internet on how they worked before they could do a lot of 'self thinking'. The search engines have evolved, yet many businesses have not evolved with these changes. Google is a major force recon with when it comes to the search engines and they are not slowing down with their updates. With over 500 updates per year you need to continue to bring you’re 'A' game to make the search engines work for you. Paying for your search engine optimization or SEO is a short-term fix to a long-term problem.
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