If you market the same way each time why do you expect different results each time?
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The team at JM2 Webdesigners & Marketing is solely focused on not only helping our clients but educating those on the Internet about the latest digital marketing methods on the Internet. Our team specializes in search engine optimization or SEO, customer service, business management, ways to optimize your digital marketing on social media and your website, and more.

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Creating a social media strategy
 Aug 22
 1,095
 Reading Time: 4 Minutes, 44 Seconds
Creating a social media strategy
I truly love how in tune the JM2 team is when it comes to marketing and helping companies grow on social media. Yesterday afternoon when I got back into the office late Kyle was wanted to talk about some concerns he has not only with our clients but with social media/digital marketing. At first, it was related to all things in Northwest Indiana but turned to nationally and then internationally. This is what you call a progressive team player that is thinking not only how to help and assist others in being successful. His concern was about how people are completely screwing up their social media which goes well beyond social media. This is social media, digital marketing, and websites altogether. With what he talked about I know he will be writing several articles on it, but I started thinking of several items that can help your brand achieve success when doing social media.
Lifelong Positive Motivation
 Aug 20
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 Reading Time: 4 Minutes, 34 Seconds
Lifelong Positive Motivation
For those that don’t hustle seven days a week, I truly commend you. I wish my life was like that but my mind is not wired no matter how much I try. For the longest time I tried but all it did was put me into a depression working the Monday to Friday life. I hated Monday’s and was living for Friday’s. This didn’t make for a positive work/life balance nor did it make me happy. I thought it did but looking back I was truly miserable.
Building your online eCommerce sales
 Aug 19
 973
 Reading Time: 9 Minutes, 33 Seconds
Building your online eCommerce sales
eCommerce is slowing becoming a major component of what we offer and businesses are starting to realize there are ways to monetize the internet. As an example, we used to do an eCommerce site every four to six months. Today we are averaging two to three full-featured eCommerce sites every month. Businesses want to invest money and grow their business while spending as little as possible. eCommerce is a great way of doing that with the integration in social media, search engines, and working for you 24x7. Today we are going to talk about some of the core items you need to look into before you setup your successful eCommerce solution and drive online sales for your business.
8 Reasons to Dump Adobe Muse Today!
 Aug 16
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 Reading Time: 5 Minutes, 58 Seconds
8 Reasons to Dump Adobe Muse Today!
One of the biggest aspects of our company lately is converting Adobe Muse sites to a full-fledged content management system (CMS). But why would we be switching new clients from Adobe Muse to another system even when they had their website built in the last six months? The reasoning is shocking in some aspects yet not so much in other aspects. Let's look at the top 10 reasons you should be dumping Adobe Muse if your business is running it today.
Top 12 Updates in nopCommerce 4.x
 Aug 14
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 Reading Time: 5 Minutes, 33 Seconds
Top 12 Updates in nopCommerce 4.x
We are always excited about updates to our eCommerce platforms. Yes, you can call us nerds with this making us excited but eCommerce solutions are great for businesses. Most businesses see websites as cost centers even if they generated leads, inform their customers, or educate and show them as experts. eCommerce solutions are unique in that they bring in and show physical money which makes business owners eyes glisten. Today we’re going to look at the latest update for nopCommerce which is our preferred eCommerce system as it gives you complete control, is open source, and best of all highly customizable and built for eCommerce from the ground up.
Why technology matters with SEO and Social Media
 Aug 11
 920
 Reading Time: 8 Minutes, 48 Seconds
Why technology matters with SEO and Social Media
We feel it is great that companies in Northwest Indiana and really all over the United States are looking to streamline and save money. The question comes to where do you automate and have truly in-personal communication and where do you have that personal touch we all enjoy? Technology has a place to help cut costs. No longer do you need to pay $500-$1,000+ for social media digital marketing management. Technology can help keep costs low and increase your brands reach. Let the computer do the heavy lifting that used to take hours to gather information so that you can focus on what matters; the customer. Let’s look at where technology can (and should) be used, where it can (and shouldn’t be), and where you need to still use that 100% personal touch.
How to Add Other People to Your Facebook Business Manager
 Jul 27
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 Reading Time: 4 Minutes, 2 Seconds
How to Add Other People to Your Facebook Business Manager
If you are running a business, sometimes you simply can't run all aspects by yourself and need assistance in creating ads and running campaigns. Facebook understands this and has given all business pages the ability to add other people to your page, whether they are your employees or members from other marketing agencies.
Improvements in Customer Service
 Jul 25
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 Reading Time: 4 Minutes
Improvements in Customer Service
Organizations know they need someone in a role that communicates with clients, they know it will improve customer satisfaction, but never want to invest (e.g. it eats into their profits) in such a role. Often an organization will allocate a small part of a person’s (or multiple employees) time to it. This causes a system that actually can be even more inefficient. This is why as an organization we added Lorissa to our team with just one job duty of communicating with our clients. This dedicated position will make certain customer communication happens. We even have set parameters that we will add another person in this position when we reach certain thresholds so that we don’t run into a situation where our coordinator is overworked and create failure in communication. Our project coordinator position, which we call the Time Keeper, has the sole responsibility to communicate with the customer, put in tasks for the team, double-check the tasks that the team did, and get back with the client that the changes are done. This role has no other functions and how it will stay.
Facebook chat on your website
 Jul 22
 853
 Reading Time: 4 Minutes, 12 Seconds
Facebook chat on your website
We have used several chat clients like LuckyOrange, Drift, Chatlio, and tawk.to for our client’s websites. Recently though what we’ve been doing is dropping those clients and utilizing Facebook Messenger. The price is right, free, and gives the same chat functionality. It also makes it easy for us, as social media managers, to respond to our client’s customer’s even faster. I am going to cover in detail how you can do this (or ask us and we’ll do it for you for our Business Improvement Plan customers).
Transformative Week
 Jul 21
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 Reading Time: 8 Minutes, 16 Seconds
Transformative Week
In all of our lives we have transformations that are key to our personal existence, keys to the success of our company's growth (for business owners), and the success of the customer's that we assist. This week for JM2 of Valparaiso Indiana was truly no exception. We have changed our web design and marketing from being what I would classify as a commodity that any individual could due to a strategic marketing machine. That is a very bold statement and one I think you will agree. In this article you will see how we transformed our brand, our customer service, and our internal processes to become something no other web design company in Northwest Indiana has ever done.
How to Set Up Facebook's Business Manager
 Jul 20
 855
 Reading Time: 2 Minutes, 37 Seconds
How to Set Up Facebook's Business Manager
If you are a business owner on Facebook, you'll eventually want to create ads for your business's page. To do this you need to create a Business Manager account, a function created by Facebook that allows you and if you choose to, other team or marketing members to create ads, check in on their progress and share strategies.
Always listen to your customer
 Jul 18
 721
 Reading Time: 5 Minutes, 12 Seconds
Always listen to your customer
Listening whether you are in a small prosperous town like Valparaiso Indiana or a big city like Chicago Illinois listening is the most important trait any company BIG or small can do to be successful in their endeavors. Often a company will think that it’s their way or the highway. They might state publicly it’s all about the customer but the actions dictate and say otherwise. If you’ve been reading our blog and several hundred of you are you now that JM2, my company, is run by humans. Yes, we are inferior beings in that we make mistakes. What makes JM2 different though is our agile philosophy on life where we are quick to adapt and change based on both positive and negative feedback we receive from current and past customers.
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