If you are not investing in your business, how do you expect it to grow?

About Business YETI

Who we are

JM2 Webdesigners & Marketing is a software development company that utilizes Internet technologies to solve simple to complex business problems with a human touch. By utilizing Internet standards, we can make solutions that work cross platform and grow with your company. Having a developer mindset, we can dig into the analytics that help businesses grow by using numbers and a true "out of the box" thought process. JM2 is dedicated to small business and small business solely.

You will not see any medium or large businesses at JM2 Webdesigners & Marketing as we feel that the small business needs help and doesn't need to see resources pulled by larger businesses. JM2 feels that when you have small, medium, and large business that the medium and large businesses eventually pull resources away from the small business. JM2 believes so much in that that they focus on helping small business grow with no distractions.


It is our Rule #1 that we live by each day. We have found that most organizations appreciate the honesty and candor that we bring to the table in helping them solve the problems and challenges they are facing. Our clients know we will always have their best interest at hand in providing a high level of customer service.


As we build solutions for our clients we make an emphasis to protect our client's data and proprietary information. Every day security becomes more important than the day before of everyone's personal and business lives. For every line of code, we develop and every decision we make we put an emphasis on protecting our client's information.

We are often asked why we place security after honesty. The simple answer is anyone can tell you they are secure yet can't back it up. At JM2 no one says anything unless it's true (note: Rule #1 above). JM2 uses Microsoft Azure for all its core servers and other industry leaders to protect their customers. All the servers are monitored by industry experts 24x7 with text and email alerts reaching the team often before anyone knows there might be an issue.

Exceptional Customer Service

We look at every problem that our client's present as our personal challenge to work with them to improve a specific problem. Whether this is just conveying the information displayed, answering a client's social media visitor, adding a call-to-action (CTA) to their website, or solving a customer's concern. We take complete ownership to help you achieve the task that you are trying to handle. Each week we have meetings to discuss how to improve our customer service and provide solutions that are better than the week before.

Environmental Impact

As a family owned and operated company being friendly to our environment is critical to us. We use only sustainable environment technologies, servers that are backed by wind and solar energy (with the backup of the power grid and diesel generators). JM2 wants to not only provide a great and better world for our children but those of and those who haven't joined the JM2 family. Each decision JM2 does revolves around improving our environment. We build solutions that are designed to conserve energy and reduced environmental waste. This can be by providing a more robust user experience that requires less printing of manuals, all reports are given in electronic format and export as PDF files to help eliminate the need to print on paper.

How we came up with our name

JM2 Webdesigners started with two friends in the fall of 2011 who are still friends today. It took a year and a half to develop the business model, create the software that started us off, and make certain we provided a better solution for small businesses that want to grow and expand.

Both initial owners had the same initials of JM. One was married and the other had recently been engaged. Their significant others were critical to them taking that "leap of faith" to become entrepreneurs. Being the company had a foundational element of software development they came up with a mathematical idea to their name as that is the basis. The name JM2 is pronounced JM squared to cover not only the male owners but their significant others were an integral and equal part of their decision (e.g. two squared is four). The name is typically though just JM2 (JM Two) as it's easier for everyone to remember and pronounce.

After five years it became apparent that having a name that was just initials was not memorable and would not last the test of time. It fit the rule of being unique but not both unique and memorable. Being Holly who is one of the owners had a love for the abominable snowman and having come across a cute character of one we knew we had found our mark. This cute guy was not only unique but something memorable that people would remember. It would spark a conversation without saying a word and people would think about it even when we weren't around.

JM2 wouldn't die off though. It would become the parent to every business that we work with. Right now under the JM2 umbrella we have the following companies:

  • Business YETI - Marketing is often seen as boring and something many small businesses cannot afford. Business YETI turns marketing on it's head. Started out from software developers (can you say nerds?). Getting your message out to the masses consistently and reliably is what we do. If people are thinking and talking about you when you aren't around then marketing is truly starting to take over and you're doing something amazing.
  • Holly's Hobbies - Holly provides items for baby showers, mesh wreaths, and custom printing on children's clothing. She provides that special touch that every mother can do if they only had the time in the day. Highly personalized and everything crafted is crafted with love to your exacting specifications.
  • Region Adventures - A resource that tells the stories of people and businesses throughout the United States and Canada. All of these adventures help improve and enlighten people's lives.
  • Valpo Shirts - Is a custom t-shirt creator. We create several fun designs that cover all areas of life. We're more than that though. We have business products, artists, band members, DJ's, and more. We've utilize Bella+Canvas apparel for almost everything we do (businesses can choose another product line). This gives us the softest and most consistent product for you possible.

Company History

  • Streamlined Processes May 2021

    Haivng automated many of routine and repetitive tasks we have made further enhancements to our service offerings. We have changed our process to providing our brochure, information, and eCommerce WordPress websites completely for free. There are no licensing costs (it's free afterall!) and the software we need we purchased unlimited site installation and don't feel every customer should have to pay that. These sites are all completed within seven business days of receiving all the information.

  • Customer Relationship Management (CRM) December 2019

    After using our system for five years internally we went through a year round shakedown making a solution that worked for small and medium sized businesses. We continue to add features every quarter from reports to client requests. We have now made this available to every client, even those on WordPress, BigCommerce, nopCommerce, etc. They are benefiting from having a solution that works with them at a price a small business can afford and knowing that it will grow with them.

  • Mobility August 2019

    Mobility. It's time. The technology we have built is allowing us to grow in a way we never predicted possible and will allow us to go beyond a traditional software development and marketing company. With the release of our 2019-07 release of our CRM/CMS system that we have officially started the move to being 100% mobile and more agile. This change is significant that we will be eliminating our physical location so that we can adapt more rapidly and pull from talent across the world rather than just in our back yard of Valparaiso, Indiana.

  • Promotion Items July 2019

    Over the years we've been asked if we can create one-off items for our clients. They don't want to buy hundreds or even a dozen items. Our clients typically do not want inventory, and they want something in full color that adds value to their brand. Add to that the need for us to create our own branded marketing materials and a need for something different came to fruition. We're experts at being different, talked about, and breaking the status quo in everything that we do. As such, Valpo Shirts has arrived and it is a game changer. This business is dedicated to apparel and putting your logo and other branded information on a multitude of items with the core focus on apparel.

    We will be the first to acknowledge we are not for everyone. If screen printing or another option is the best option for you or your business we will let you know and put you in touch with people we know and trust that will take care of you.

  • World-wide Testing March 2019

    After years of being built it was time to truly put our system to a test. It works great with high-speed internet but what about half way around the world. We had the opportunity when Kyle was going on vacation to Korea, Japan, and other locations. We asked him to test and compare speeds, whether he could do everything he could do back in the United States. He could and even on slower connections the speed was identical. This was the kick start to what will become our mobile initiative.

  • Focus on our clients growth December 2018

    After proving our techniques grow small businesses it was time to change our name to Business YETI from JM2 Webdesigners & Marketing. We have now changed in several ways with this change. Rather than adding 1-3 new clients a week we've stopped actively looking for clients and focusing more on our current clients. This has given us the ability to spend more time with our current clients while doubling their overall growth and we see this as the future direction. Business is all about ROI (Return On Investment) and we are focused solely on helping small businesses reach this ROI.

  • Project coordinator July 2018

    First web design and marketing company in Northwest Indiana that offers a Project Coordinator for every monthly business plan customer at no cost. Learning from past "holes" in our system we find this a necessity to provide the highest level of customer service within Indiana and beyond.

  • YETI Beast 1.0 October 2017

    We have official released v1.0 of our combination Content Management System (CMS) and Customer Relationship Management (CRM) system. We are pleased to call this a v1.0 as we have been using it as well as over 100 clients since January and it is time.

  • No more BIG fish September 2017

    This was the hardest month in the company's history. We let go of our largest client that was covering more than half of our bills, payroll, etc. The problem was that we were so spread thin because of one client that our customer service was preparing to implode. It came down to money or customer service. We knew the answer that customer service was key to success, so we had to not renew that lucrative contract. They were a truly great client, but we needed to no longer focus on medium-sized businesses. We are now 100% solely working with small businesses as we see them as the true driving force of the American economy.

  • Ribbon Cutting August 2017

    Time for an official ribbon cutting and a business after hours with the Valparaiso Chamber of Commerce. We still are not done with the remodeling, but the building has come a very long way in a short period of time.

  • NWIBQ May 2017

    In 2017 JM2 Webdesigners & Marketing is proud to have been awarded three awards from Northwest Indiana Business Quarterly's (NWIBQ). These awards are a true testament to the hard work, dedication, and convictions of every member of our team.

    • Winner of Best Ad Agency / Marketing Company in Northwest Indiana
    • Winner of Best Minority or Veteran Owned Business in Northwest Indiana
    • Runner Up for Best Information Technology Company in Northwest Indiana

    We are eternally grateful and thankful for all of those that voted for us in the Northwest Indiana contest.

  • YETI Beast Testing January 2017

    Our Content Management System (CMS) has been doing great surpassing over 100 installs and growing by 1-3 clients per week. The most requested feature we've been asked by clients was the ability to have the features of a Customer Relationship Management (CRM) system. Having installed many solutions for small business and enterprises this was a natural fit for our system. We felt this would also be the perfect set to bring our CMS to a v1.0 state. The goal has been set to have this by the end of the year with Accounts, Leads, and Tasks to start with which is the minimum features one needs for a CRM system to be useful.

  • Physical office space August 2016

    We finally signed for our new building in Valparaiso Indiana. Now we set a one-week turnaround to get the building into an operational state so that we can take care of our clients. The building is over 2,000-square feet so we have some extra elbow room.

  • NWIBQ May 2016

    Northwest Indiana Business Quarterly 2016 Best of Northwest Indiana

    Announcement Date: May 1, 2016

    JM2 Webdesigners is proud to have been awarded the 2016 Northwest Indiana Business Quarterly's (NWIBQ) "Best Ad Agency for Web Design" for Northwest Indiana. This designation acknowledges JM2's commitment of continually exceeding our clients' expectations in web design, social media, text marketing, and advertisement.

    The Northwest Indiana Business Quarterly "Best Ad Agency for Web Design" is based on a popular vote of business owners and individuals that vote online. This was the first year that JM2 Webdesigners in Valparaiso (Valpo) Indiana was entered into the contest and didn't know about the contest until a month before the event was to end. JM2 Webdesigners immediately took their digital marketing to "task" and organically (free) promoted the contest to all of it's customers.

    JM2 Webdesigners is excited to have won the award for Northwest Indiana from NWIBQ and is already stepping up their game with more customer service, developer, and of course graphic designers to meet the needs of their customers.

  • Social Media Manager April 2016

    After a dozen candidates we have we hired Kyle to handle customer service and our social media endeavors after he had sent us his resume. He was one of the first we received yet was one of the last we interviewed.

  • Office space search March 2016

    Some buildings later we find one only a mile from Zoseco at 403 East Lincolnway in Valparaiso Indiana. The building had been emptied for many years, had no floor, but sweat equity is the best way of taking ownership.

  • Expansion January 2016

    We were in the need of our second full-time employee to help with our social media growth as between Teresa and John we couldn't add any more clients without hurting customer service. The process was started for the right candidate as well as a larger space as 100-square feet works for two but not three. This is where "Project Coffee Pot" was started. This project was tied to our love for coffee.

  • First non-family hire April 2015

    Our first true hire, Teresa, who came on to focus on graphic design and eCommerce two areas we have always needed additional help due to client demands

  • Co-working expansion March 2015

    Growth is in the air and it's time we started looking at growing so we moved from our single desk at Zoseco to a larger 100-square foot space across the hall which was still art of the Zoseco co-working group.

  • Co-working Space August 2013

    Our first "big move" from working out of our homes to Zoseco co-working in downtown Valparaiso Indiana.

  • It's Official March 2013

    All paperwork is received, and we became an official startup with obligations to pay taxes and everything else.

  • It's begun! January 2013

    With the business plan complete the process of getting the business licenses in place.

  • YETI Beast CMS December 2012

    The start of our content management system (CMS) software where many late nights involved Mountain Dew, Pizza, and beer

  • A dream is born! October 2012

    The process was started with business plans at Star Bucks in Michigan City Indiana. The core focus was that of being honest and fair for small and medium-sized businesses. We saw a need where people were constantly being overcharged for services that really shouldn't be so expensive.

Company Partnerships

Wordpress Experts
Google Partner
Amazon AWS