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Latest Blog Articles

 May 24
 Read Time: 1 Minute
As Facebook makes its move toward groups having a higher presence we have upgraded our social media management to include a Facebook Group as part of our social experience. Facebook Groups though having high importance on Facebook is definitely not for all companies.
 Apr 30
 Read Time: 2 Minutes, 59 Seconds
When it comes to taking on client needs social media, like the search engines, is constantly changing and evolving. These changes sometimes we love and sometimes we hate. This is one that we're kind of in the gray area. What does this mean for you on building engagement and brand awareness for your business? Glad you asked! There's a ton that this will do to actually help you grow your business, you will be able to build your brand awareness through your website and showcase your awesome company culture through the use of Facebook groups.
 Apr 30
 Read Time: 5 Minutes, 45 Seconds
I constantly read from experts that get upset over the phrase “Content is King”. Is the phrase over used – yes, to a degree. That doesn’t make the phrase any less true. Your life and your business has a story and that story should be told. We remember stories not only because they are easier to remember than facts but because they resonate with us.
 Apr 12
 Read Time: 3 Minutes, 57 Seconds
We are living in a time where computers are becoming more engrained into our lives. Some machines are starting to become aware of their surroundings. For many this can be a scary time while others it is truly an exciting time. Change is already taking place and the question is are you, and your business, ready for this change. We all have seen movies like the Terminator where the machine not only takes over the world but destroys all of humanity. This is far from the truth (today) of what is happening, and we are all a determined group of individuals to prevent it from getting out of hand (so we all hope). Machines are here to help reduce the repetitive nature of our lives. It is up to us to determine how we utilize these machines to better mankind as well as augment we mere humans.

Marketing & Building Brands for Small Businesses That Want To Grow

When it comes to marketing your business you need to be memorable, unique, and professional while also being bold, standing out, and constantly being agile to changing market conditions. Stretching out of your comfort zone, getting out of what you've done in the past, and being yourself is all it takes to be seen in a positive light. This is what marketing is all about. You want a Return On Investment (ROI) that is trackable, able to quickly adapt to changing market conditions, and (of course) for the lowest price possible.

This is where our digital marketing solutions can help. You receive everything your business needs from search engine optimization or SEO, reputation management, social media management, websites, eCommerce, email, chat bots, lead generation, graphic design, text messaging, and email marketing.

We don't limit you to modern techniques as many times old school techniques of newspapers, radio, television, magazines, and billboards will also produce results depending on your industry. In many cases though modern marketing techniques and using online sales funnels will perform better. This is where we shine as we focus on driving a ROI to you through every channel that makes sense for your business. This is all achieved by utilizing...

  • Websites - creating websites we make are optimized for all devices - this is and always should be your main channel. Not because it's what we do but because you do not control other channels like social media sites. Think MySpace. It was the biggest social media site many years ago and now it's pretty much gone. Facebook is becoming the new version of America Online (AOL) where they are controlling what and when you see certain information. People like choices and you have control over your website.
  • Customer Relationship Management (CRM) - building relationships is what business is about. Being able to keep track of leads and customers is critical to the success of any business wanting to grow. This is the key part to any lead generation and growth for a company that wants to grow.
  • Agile Methodology - means we adapt to change quickly. Your business needs to grow and you need a company that doesn't build a marketing campaign for months and then for the next several months (or year) you are stuck with a plan that may not meet current business needs. These plans are always seen as a "success" even if they failed because of the time and money spent on them. We believe in change and embrace it to help you grow your business.
  • Accountability - no marketing plan is complete without having a solid focus on your Return On Investment (ROI). You want quantifiable results that show clicks to your website, what they did on your website, how many went down a defined path (even with multiple visits to your website), make calls to your business, and add a positive impact on your bottom line.
  • Quality - Unlike many businesses we actually limit the number of customers that we have at any given time. This allows us to be more focused on your business growth and not solely on our bottom line.

Anyone can create you the "best website". What separates Business YETI is our websites, eCommerce, search engine optimization, digital marketing, social media, graphic design, software developers, and reputation management work collaboratively to convert and help your small businesses grow without breaking the bank.

custom and non-branded small business website solutions

Custom & Non-Branded Small Business Website Solutions

We will create a non-templated and non-branded small business website for your business or not-for-profit. The solution we create for you will meet your business objectives and align with your marketing and branding standards. A clean, well thought out, and consistent interface that is designed to generate leads, convert, and create customers will be done using personas of each type of customer you want are targeting for your website. With the personas, we create a user-centered design and marketing approach to optimize your site to meet your business goals. Personas are fictional characters that are created to represent different types of visitors to your site.

  • Responsive Mobile Design
  • Custom Design (Not Templated)
  • Slideshows
  • Number of Slideshows
  • Photo Gallery
  • Number of Photo Galleries
  • Google Map Integration
  • Content Management System (CMS)
  • Google Analytics
  • Custom Built Forms
  • Newsletter Signup Form
  • Testimonials
  • eCommerce ***
  • Online Payment Form
  • Blog Posts Created (Month)

Search Engine Optimization for Small Business

There are many ways of finding businesses online. You have your printed marketing materials, social media, and the search engines. SEO is the process of optimizing your site to produce the best results within the search engines. Our expert team looks at all the current industry best practices to achieve the best results for you. With our website maintenance plans we make continual changes and optimizations to keep your business moving toward the top of the search results by employing only white-hat (good) SEO techniques.

  • Initial Submission
  • Local SEO to 40+ Directories
  • Monthly Reports
  • Paid Ads Management
    • Bing
    • Google
    • Facebook/Instagram
    • LinkedIn
  • Keywords / Keyword Phrases
  • Broken Link Checking & Repair within your site
  • Image alternate text optimization
  • Image sizing optimization
  • On-Page Optimization
  • Manual Submission to Google, Bing, and Yahoo!
  • Proper Structured META Data for your Industry
  • Site Map & Robots.txt
Local search engine optimization services for small businesses
social media and digital marketing services

Social Media & Digital Marketing Services

A website will get you only so far when it comes to marketing your business. Just as having only social media will only get you so far in marketing your business. Having a strategy that combines the best of both your website and your social media working together is key to marketing success. Being we don't outsource our team meets and works collaboratively together to make your branding message come through in your online marketing. We engage your audience and drive traffic between the two digital marketing technologies. From a social media perspective we do the following:

  • 3 Posts (avg. per week -- changes based on platform(s) used)
  • Monthly Newsletter Sending
  • Monthly unique content creation
  • Replying & answering fans
  • Page Setup / Verification of Page
  • Monthly cover page updates
  • Content aggregation from credible & non-competitor sources
  • Content aggregation from credible & non-competitor sources
  • Emergency Posts to your social networks
  • Page verification
  • Brand Reputation Management & Monitoring
  • Review Monitoring & Replying
  • Reviews on website
  • SPAM Monitoring & Removal

Video & Photography to grow your Small Business

When it comes to getting your good word out you need visual appeal for your audience. The way you achieve this is using video and photography. With our photography, we take head shots of your team, product and service images, and great happenings with your company like corporate events. With our video, we create simple to understand marketing material to draw people into your story about what makes your business great.

  • Studio for taking professional headshots
  • Special & Corporate Event photography
  • One, two, and three camera video
  • "Live" video options
Professional videos for small business
Marketing strategy

Marketing Strategy & Branding for Small Business

Well-executed marketing programs drive up both revenue and profits for your business. We work with you to structure your marketing and company branding to carefully target your customers. Using desired images and strength of your brand. Branding your company is a strategic measure to explain the truth or value of your business, product, or service. Marketing should contribute to your overall brand. Your will always be larger than any single marketing effort.

  • Dedicated project coordinator
  • Primary & secondary support team
  • Creation of brand standards
  • Creation of a marketing plan for overall consistency
  • Latest technologies that your customer's are using
  • Support options from hourly to unlimited
  • Price fixed for life on any plan
  • Never worry about your team going on vacation or turnover
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