Digital marketing encompasses all of your online marketing efforts to reach your intended audience. We do this through your website, search engines, social media, writing unique quality content, consistent branding of your company, and finishing it up with custom software to help your business stand out among all the other companies doing digital marketing.
We do all of this in-house without outsourcing for these core services as we have learned these services spread among different companies can cause long-term growth problems.
Google has started a new era in helping businesses large and small protect their online reputation. Their latest update has temporarily limited the functionality of Google My Business or GMB. These changes are designed to help your business rather than hurt.
As I sit at a Starbucks a distance from home, a person named Phil is sitting next to me eating a Peanut Butter and Jelly Sandwich. He starts up a conversation while he is eating, stating he is traveling through the area and owns a paving business in Lombard, Illinois. He's on the road actively looking for bad consumer driveways to make money.
When it comes to getting found, telling your story, and all-around adding to the bottom line, you need to write consistently for your audience. It would be best if you answer the question and not just write to write. Write multiple articles for your website with new ones posted consistently. You write dozens, even hundreds of blog articles to get your information out there.